Best Pet Marketing Agencies

Who are the best pet marketing agencies? Chances are good that you’re reading this because you searched for “best pet marketing agencies” or something close to it (“pet advertising,” e.g.). That would make perfect sense; though your situation is personal and specific, it’s much easier to start big and narrow […]

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Brand Complements for Animal Supplements

Over the last few months, we’ve worked alongside a successful B2B brand with over 45 years of experience in trace mineral animal supplements to launch its first consumer brand: TruCare Trace Mineral Supplements. We’ve thoroughly enjoyed working through the brand development process with them, beginning with brand discovery and market research, […]

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Brandcrumbs: Why Brand Naming Fails

(This brand naming post is part of an ongoing series of posts we’re calling Brandcrumbs, which are bits and pieces of branding advice left over from our regular conversations about real-world brand positioning challenges.) Brand naming is one of my favorite things to do at MarketPlace. I love the process […]

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Environmental Branding: Carpets, Coasters, and Clouds

What does CVS stand for? If you answered “Consumer Value Stores” or “Convenience, Value and Service,” color me impressed. Someone recently asked if I knew what CVS stands for. I said “murky carpet, oppressive red, and rows of overpriced wine.” This is not about CVS. This could be about why […]

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The Preheated Oven of Food Industry Marketing

Since our beginning as food industry consultants 15 years ago, we’ve remained focused on the food industry. We’ve done so partly because the food industry is where we started and what we love. But we’ve also done so because we place great importance on the value of focus. Effective food […]

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Brandcrumbs: Brand Strength=Facts + Convictions

(This is part of a series of ongoing posts we’re calling Brandcrumbs, which are bits and pieces of branding advice left over from our regular conversations about real-world brand positioning challenges.) I reset two internet passwords this week. I feel more secure now. Better than that, I feel strong—because I treated my […]

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Look Good, Feel Good, Brand Good (Valuing a New Website)

We regularly say that a company’s website, designed and developed correctly, is more than a marketing tool; rather, it’s a brand asset that benefits all marcomm efforts and increases profitability for years to come. Typically, we develop websites as a result of or in tandem with a brand identity project (logo, […]

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Dog + Duck (Commander) = Pet Food Brand Development

Pet Food Brand Development After a lot of hard work, we’re proud to announce (and show off a bit of) our partnership with a Midwestern pet food manufacturer and, a bit farther south, Duck Commander. We’ve worked on this dog food (and treats!) project from its infancy, and while there’s […]

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