It’s no secret that launching a brand requires significant investment, from product development and manufacturing to brand development and promotion. And while both consumer and B2B brands can benefit from a healthy media mix, digital marketing endures as one of the most cost-efficient ways to reach the audiences who are […]
In my last blog post, I talked about the benefits of print advertising as part of an integrated advertising campaign for B2B companies. In this post, I’ll show you the power of papers – white papers, that is – as part of the mix. Fall is not only PSL season; […]
Powerlifting and digital marketing aren’t typically talked about in the same space. As someone with experience in both, I’d like to change that. Though one features squatting, benching, and deadlifting and the other branding, storytelling, and selling, the same fundamentals are required for success in either. Set Realistic Goals When […]
