Faster Survey Results With Mobile and Video Capture

We Do Have Time for Faster Survey Results There’s a lot of waiting around in consumer research. Days go by waiting on folks to take your survey. It could take a week for focus group transcripts to arrive. You most likely have no time for that. The CEO definitely has […]

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Digital Advertising: The Best Medium for a Modest Budget?

It’s no secret that launching a brand requires significant investment, from product development and manufacturing to brand development and promotion. And while both consumer and B2B brands can benefit from a healthy media mix, digital marketing endures as one of the most cost-efficient ways to reach the audiences who are […]

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Add Color to Your Marketing Mix with A White Paper

In my last blog post, I talked about the benefits of print advertising as part of an integrated advertising campaign for B2B companies. In this post, I’ll show you the power of papers – white papers, that is – as part of the mix. Fall is not only PSL season; […]

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A Case for Custom Photography

We’re pleased with the results of photographing our partner Blue Dog Bakery’s treats: our studio now smells amazing, we have human-grade treats to munch on if we get hungry, and the custom photography will help us better tell our client’s brand story. As much as—and often moreso than—any other element, […]

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Walking the Walk: Upcoming Trade Shows

Walking the floors of a trade show can be a quick reference for emerging trends, up-and-comers, repositioning of brands in the market, new product launches and innovation, as well as stagnating or declining markets. Trade show participation has long been part of informing our perspective on the industries we serve—food, […]

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Go There: Data-Driven Marketing

Activity trackers have recently been making news with their data collection and aggregation capabilities—most notably, the heatmaps that fitness-tracking app Strava generated and published based on user data from around the world. While the conversation has largely been focused on tracking of military personnel and national security implications, the story […]

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Don’t Bury the Lede—or the Lead

As a student of journalism, “don’t bury the lede” was one of the first lessons learned—the most compelling and important part of a story should be communicated clearly, early. In branding and marketing, the mantra also applies. One could also further extrapolate this thought to leads (you certainly wouldn’t want […]

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Holiday Marketing without the Clichés

Holiday marketing may be more ubiquitous than ever, given the ease of publishing content on social media, and yet doing it well has not gotten easier. Social media and digital marketing have increased expectations that brands will do something for any given holiday: after all, everyone else is. Yet the […]

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2017: the Year of Unbranding?

The Guardian reports that the large UK bookstore chain Waterstones has opened three small branches without the chain’s branding. The three stores are individually named—Southwold Books, Harpenden Books, and The Rye Bookshop—located in small towns that previously lacked a bookstore, and have a smaller footprint than the typical branded store. […]

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Navigating the New Sugars Added Label Requirements

The FDA recently announced changes to the Nutrition Facts label, with more details about sugar. Starting in 2018[1], the FDA will require Nutrition Facts labels to distinguish between sugars found naturally in ingredients and sugars added, both in grams and a percentage of daily recommended value. The FDA is recommending […]

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