We Do Have Time for Faster Survey Results There’s a lot of waiting around in consumer research. Days go by waiting on folks to take your survey. It could take a week for focus group transcripts to arrive. You most likely have no time for that. The CEO definitely has […]
In my last blog post, I talked about the benefits of print advertising as part of an integrated advertising campaign for B2B companies. In this post, I’ll show you the power of papers – white papers, that is – as part of the mix. Fall is not only PSL season; […]
Activity trackers have recently been making news with their data collection and aggregation capabilities—most notably, the heatmaps that fitness-tracking app Strava generated and published based on user data from around the world. While the conversation has largely been focused on tracking of military personnel and national security implications, the story […]
The Guardian reports that the large UK bookstore chain Waterstones has opened three small branches without the chain’s branding. The three stores are individually named—Southwold Books, Harpenden Books, and The Rye Bookshop—located in small towns that previously lacked a bookstore, and have a smaller footprint than the typical branded store. […]
Google vs Market Research As a college student circa 2005, I was brash enough with my newfound power of knowledge that I told my mother that Googling “didn’t count as research.” A few years later my mom asked me, somewhat pointedly, if that were still true, and though I had […]
Since our beginning as food industry consultants 15 years ago, we’ve remained focused on the food industry. We’ve done so partly because the food industry is where we started and what we love. But we’ve also done so because we place great importance on the value of focus. Effective food […]
(This is part of an ongoing series of posts we’re calling Brandcrumbs, which are bits and pieces of branding advice left over from our regular conversations about real-world brand positioning challenges.) Brands in food and beverage processing have the challenge—and the privilege—of talking with consumers about three issues that tend […]
In spare moments, I’ve been reading Tom Nealon’s 15-blog-post-long history of condiments, a frantic and learned tour through more than two thousand years of vinegars, sauces, dressings, and spices. It’s tremendously informative and entertaining—Nealon studies rare cookbooks, and consequently possesses a massive repertoire of weird food facts and history. Perhaps […]
Much like healthy foods for humans, healthy pet foods are booming. As increasing numbers of people view their pets as members of the family, they understandably seek out foods meant to support their health rather than simply buying the cheapest or most convenient food. Popular health features range from the […]
With the support of the Obama White House, the FDA has proposed changes to the nutritional panel on food labels. The update will be the first to nutrition labeling since such labels were first required more than 20 years ago. The change comes as one of many new regulations designed […]
