"Natural" and "Super Premium": Valuable Pet Food Claims?

Cast your eye down the pet food aisle at your local grocery store, or wander through the relevent section of a nearby pet store, and two label claims will stand out: “natural” and “super premium.” Pet foods from all brands—and at all price points—will lay claim to those designations, and […]

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Don’t Throw the Past Away: Marketing Old New Products

I confess: I’m obsessed with tomatoes, particularly in the late summer and fall. Much of my summer has been dedicated to conducting a sustained defensive action against the local squirrels to preserve my plants—a war which, I am happy to report, I am currently winning. I come by this obsession […]

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