It’s no secret that launching a brand requires significant investment, from product development and manufacturing to brand development and promotion. And while both consumer and B2B brands can benefit from a healthy media mix, digital marketing endures as one of the most cost-efficient ways to reach the audiences who are […]
In my last blog post, I talked about the benefits of print advertising as part of an integrated advertising campaign for B2B companies. In this post, I’ll show you the power of papers – white papers, that is – as part of the mix. Fall is not only PSL season; […]
We’re pleased with the results of photographing our partner Blue Dog Bakery’s treats: our studio now smells amazing, we have human-grade treats to munch on if we get hungry, and the custom photography will help us better tell our client’s brand story. As much as—and often moreso than—any other element, […]
We’ve all heard the news—PRINT ADVERTISING IS DEAD—and has been for a long time. Egon Spengler, media-astute Ghostbuster, even made the declaration on the big screen more than 30 years ago. We hate to pit the Ghostbusters against our B2B food and ingredient media partners—who are telling us that print […]
Activity trackers have recently been making news with their data collection and aggregation capabilities—most notably, the heatmaps that fitness-tracking app Strava generated and published based on user data from around the world. While the conversation has largely been focused on tracking of military personnel and national security implications, the story […]
If I remember correctly, the first book I was assigned to read in high school is The Art of War by Sun Tzu. Arguably a relatively inaccessible piece of literature to expect a 14-year-old to rightly apply to life, it is one that I can now, years later, recognize as […]
Who are the best pet marketing agencies? Chances are good that you’re reading this because you searched for “best pet marketing agencies” or something close to it (“pet advertising,” e.g.). That would make perfect sense; though your situation is personal and specific, it’s much easier to start big and narrow […]
Mark Zuckerberg recently announced a Facebook update in which posts from business Pages will no longer appear in users’ primary News Feed. While paid posts will continue to appear in the News Feed, an impending drop in organic engagement with Page posts means brands need to revisit their social media […]
As a student of journalism, “don’t bury the lede” was one of the first lessons learned—the most compelling and important part of a story should be communicated clearly, early. In branding and marketing, the mantra also applies. One could also further extrapolate this thought to leads (you certainly wouldn’t want […]
Holiday marketing may be more ubiquitous than ever, given the ease of publishing content on social media, and yet doing it well has not gotten easier. Social media and digital marketing have increased expectations that brands will do something for any given holiday: after all, everyone else is. Yet the […]
Beyond Pet Industry Trends We love pet industry trade shows. From Global Pet Expo to SuperZoo to the Petfood Forum, we attend these industry shows because, as brand development and marketing partners to pet product companies, we’re part of the industry. There are a lot of good trendspotting roundups (rounds-up?) from […]
The Guardian reports that the large UK bookstore chain Waterstones has opened three small branches without the chain’s branding. The three stores are individually named—Southwold Books, Harpenden Books, and The Rye Bookshop—located in small towns that previously lacked a bookstore, and have a smaller footprint than the typical branded store. […]
