There are probably only two places where you can find a DJ spinning tunes for a baby food brand, a grown man dressed as the Lorax, and a yogurt container the size of a condo. The first is New York’s hottest nightclub, where I’ve never been, and the second, from […]
If you were of drinking age in the 80’s and 90’s, you probably know that a beer drinker had few options back then (in America, at least, and especially in the AB-dominated Midwest). There certainly weren’t many imports at that time, the craft beer movement had barely taken root, and […]
Store brands, over the last two years, have protected or increased their market share in 75% of the top 100 consumer packaged goods categories* For over a decade, private label brands have outpaced national brand favorites in several categories. The economy, to a significant degree, has driven consumers to explore […]
Landshire is a manufacturer and marketer of packaged sandwiches and snacks distributed throughout the United States. Landshire had a business-to-business website and needed a consumer-driven website that also promoted their companies’ growing capabilities. Moreover, Landshire was receiving pressure from Walmart to boost sales or face the loss of shelf space. […]
Why repackage? Among other reasons, surveys say that 70% of consumers make their buying decisions at the shelf* and that 68% of purchases are impulse driven.** These decisions are based on many factors, and in this economy price is usually close to the top of the list, but not always. […]
