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To Natural Products Expo West and Back

There are probably only two places where you can find a DJ spinning tunes for a baby food brand, a grown man dressed as the Lorax, and a yogurt container the size of a condo. The first is New York’s hottest nightclub, where I’ve never been, and the second, from […]

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A Loose-Leaf Look for a New Tea Market

We recently began working with Martin Bauer Inc, an integrated division of the Martin Bauer Group, a German-based supplier of herbal and fruit infusions, teas, and tea extracts. Their customers include companies from the tea, beverage, and pharmaceutical industries, and we’re working with them on marketing tea ingredients to help […]

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Marketing at the Center of Innovation

We’re very excited to be working with Roquette, a world leader in the ingredients industry offering a wide range of products and solutions in human nutrition, pharmacy-cosmetology, paper/board, chemistry-bioindustry, and animal nutrition. Experts in polyols and the leading European producer of maltodextrins, pyrogen-free raw materials, and cationic starches, Roquette has […]

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Gluten 101: Marketing for the Gluten-Curious

Last year, my (former) physician sent me from his office with a prescription for “eat more bran.” Bran didn’t help. Bran, it turns out, was one of the reasons I had to see the doctor in the first place. As I would learn through self-diagnosis a few weeks later, I […]

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