We live and work in St. Louis, which means that we’re particularly fond of beer and baseball. We love October, and we can regularly be found after-hours gathered in a sports bar enjoying beverages and pub grub and rooting for the Cardinals. Game One of the 2013 World Series is […]
During the power outage that halted Super Bowl XLVII, one tweet made a bright impression, becoming one of the most retweeted messages of all time. The tweet itself: “Power out? No problem.” It was accompanied by an image of a dimly lit Oreo and the caption “You can still dunk […]
It seems that every few weeks, a little-known (often exotic) fruit or veggie is declared the next superfood. By moving so quickly from one proclaimed superfood to the next, we’re left to semi-seriously infer that the previous one failed to live up to its moniker and (innumerable) promises. This fact, however, […]
Our client IOI Loders Croklaan recently tasked us with the unveiling of their latest product, a line of colored and flavored shortenings called FuseRite™. Through solid communication and a strategic ingredients marketing plan, we established the following: Primary goals: Stress FuseRite’s versatility; clearly communicate that it makes the job of […]
Starbucks has been slinging (can you sling a latte?) its incredibly popular Pumpkin Spice Latte for around a decade. While they didn’t invent the spice combination, they’re at least partially responsible for the increased pumpkin-spicing of our drinks and desserts every fall for the past ten years. Drinks and desserts […]
