2015 Food Marketing Trends & Other Assorted Gifts

With Christmas just a few days away, we’re thinking about gifts. As the new year approaches, we’re thinking about what’s in store for 2015. As marketers, we’re thinking about lists. So we figured that since we’re doing all this thinking about gifts and other good things, we’d share our lists […]

type-post

The Chef who Slammed Himself: Giving Your Company Bad Reviews

Here at MarketPlace, we often beat the drum in favor of greater transparency on the part of food companies. New York chef and restaurateur Frank Prisinzano is taking the principle as far as about anyone we’ve seen by posting critical reviews of his own restaurants to Instagram. Prisinzano’s reviews are […]

type-post

A Hoppy 2015 Beer Trend Prediction

It’s always fascinating to see the trajectory of beer styles coming to prominence in America. One emerging style (not yet officially recognized in the BJCP style guide) that I’m eager to track and that I think is going to make a huge splash in the US market in 2015 is […]

type-post

The Limits of Marketing Healthy Pet Food

Much like healthy foods for humans, healthy pet foods are booming. As increasing numbers of people view their pets as members of the family, they understandably seek out foods meant to support their health rather than simply buying the cheapest or most convenient food. Popular health features range from the […]

type-post