New technology has enabled food companies to create aggressive and successful customer loyalty programs, from the grocery programs we’re all familiar with to the new Starbucks mobile app, which facilitates brand loyalty through convenience. The value of loyalty to food companies is obvious: loyal customers equal consistent sales. A recent […]
I was talking with a friend about a few lifestyle changes that I planned to make in light of the New Year. He said to me, “If you don’t make changes, you can expect more of the same.” While it sounded like great advice at the moment, something about it […]
The Rise of the Bubbles When the convenience store a convenient two-block walk from my house opens a refrigerator slot for that old stalwart LaCroix, then we’ll know that flavored sparkling waters have graduated from trend to fixture. Until then, it’s fair to say that we’re in growing trend territory. […]
