Since our beginning as food industry consultants 15 years ago, we’ve remained focused on the food industry. We’ve done so partly because the food industry is where we started and what we love. But we’ve also done so because we place great importance on the value of focus. Effective food […]
From GMOs to FD&Cs, whole grain over multigrain, no brominates and definitely no aspartame, it’s getting harder for the average consumer to know what to think. This isn’t to say that cleaner labels aren’t good for our collective wellbeing—just that it’s a lot to keep straight. You could forgive consumers, […]
I’m a nerd. I grew up with a Nintendo controller in my hands; I’ll stay up until the small hours to catch Vincent Price or Hammer Films horror marathons; and my personal geography is dotted with mountains of unread books—on topics ranging from 17th century Dutch painting to the history […]
We regularly say that a company’s website, designed and developed correctly, is more than a marketing tool; rather, it’s a brand asset that benefits all marcomm efforts and increases profitability for years to come. Typically, we develop websites as a result of or in tandem with a brand identity project (logo, […]
In spare moments, I’ve been reading Tom Nealon’s 15-blog-post-long history of condiments, a frantic and learned tour through more than two thousand years of vinegars, sauces, dressings, and spices. It’s tremendously informative and entertaining—Nealon studies rare cookbooks, and consequently possesses a massive repertoire of weird food facts and history. Perhaps […]
For years now, we’ve been discussing the implications of transparency with our partners and on our blog. So we’re incredibly excited to be partnering with the Food Leaders Summit April 27-29 in Chicago. We’ll be in Booth 130, so we hope you’ll say hello while you’re there. If you’re registering […]
We’re happy to announce that we recently began a partnership with Parker Products, an innovative ingredient producer with a wide range of products encompassing inclusions, flavor systems, and other value-added ingredients. Founded by the creator of the famous “Drumstick” ice cream novelty, Parker has been a source for creativity in the […]
The Rise of the Bubbles When the convenience store a convenient two-block walk from my house opens a refrigerator slot for that old stalwart LaCroix, then we’ll know that flavored sparkling waters have graduated from trend to fixture. Until then, it’s fair to say that we’re in growing trend territory. […]
With Christmas just a few days away, we’re thinking about gifts. As the new year approaches, we’re thinking about what’s in store for 2015. As marketers, we’re thinking about lists. So we figured that since we’re doing all this thinking about gifts and other good things, we’d share our lists […]
We arrived in North Carolina on a Tuesday evening, ready to eat, understand, and film sweet potatoes in all their natural splendor. The eating went well (so, so well), and the understanding was a success (I didn’t know sweet potatoes are so delicate!), but filming the splendor, well, it rained […]
A clean label: the aspiration of the formulator, the obsession of the food executive, the love of the marketing department. Consumer advocates and shifting tastes have pushed the industry toward ingredient statements that are simpler, shorter, and more comprehensible to ordinary consumers—in short, “cleaner.” In response, ingredient companies market their […]
With the support of the Obama White House, the FDA has proposed changes to the nutritional panel on food labels. The update will be the first to nutrition labeling since such labels were first required more than 20 years ago. The change comes as one of many new regulations designed […]
