When I first took a bite of sushi when I was four years old, or should I say, after my mother shoved it into my mouth, I knew it was my new favorite. Growing up, when asked about what my favorite food was, I always took secret delight in the […]
One of the biggest opportunities to make an impression with current and potential food industry partners is the Institute of Food Technologists Expo. A symposium of 1,191 exhibitors, thousands of attendees, and a million split-second opportunities to get the attention of your audience, companies rely on the IFT Expo to […]
When’s the last time you clicked on a banner ad? Or felt anything but annoyed by one? After years of increasingly aggressive banners – flashing, expanding, even sneaking onscreen – we’ve started to train ourselves, when not actively despising them, to ignore them. But that doesn’t mean they can’t be […]
Of all the exciting things that happen at MarketPlace on a regular basis, one of my favorites is when we kick off new partnerships. One of our most recent partners is IDF (International Dehydrated Foods), a global leader in the design and production of poultry, meat, and broth ingredients. We […]
In 2008, flax was all the rage among health-conscious consumers. Declarations of its near-magical powers significantly boosted consumer recognition of this cancer-preventing, menopause-easing superfood. Cooking shows made classic baked goods healthier with the incorporation of flaxseed. Magazines urged consumers to sprinkle it on their cereal and yogurt for an added […]
As a food marketing agency, we offer expertise and experience in all stages of a product’s lifecycle, from raw material to consumer packaged good. While our collective knowledge spans B2B and B2C food, beverage, and ingredients industries, our individual interests are varied. Some of us are really into craft beers, […]
I klong weekly. You probably do, too. “Klong” means “a sudden rush of crud to the heart” caused by the realization that you’d said, done, or believed something wrong for a long time. For example, I realized one day years back that I’d been saying and writing the phrase “for […]
Typically, I’m neither for nor against shrimp. This morning, though, I felt very deeply about them. On my drive to work, I listened to a podcast. The specific episode of this podcast deals with color—its nature, how we experience it, why it matters, etc. As color is a crucial issue […]
From day one, MarketPlace has championed an undisputed fact of food marketing: a successful product sells into the unique desires and ever-changing tastes of the end-consumer. If droves of consumers start tweeting about their love for earthworm flavor or gym-sock aroma, food and beverage R&D teams will be working hard […]
We love challenges, whether they’re related to marketing strategy, advertising, brand building, or eating X number of Y in Z minutes. So we especially love it when we partner with a client who enjoys challenges as much as we do. Solazyme Roquette Nutritionals, a new client, is doing amazing things […]
There are probably only two places where you can find a DJ spinning tunes for a baby food brand, a grown man dressed as the Lorax, and a yogurt container the size of a condo. The first is New York’s hottest nightclub, where I’ve never been, and the second, from […]
We recently began working with Martin Bauer Inc, an integrated division of the Martin Bauer Group, a German-based supplier of herbal and fruit infusions, teas, and tea extracts. Their customers include companies from the tea, beverage, and pharmaceutical industries, and we’re working with them on marketing tea ingredients to help […]
