With Christmas just a few days away, we’re thinking about gifts. As the new year approaches, we’re thinking about what’s in store for 2015. As marketers, we’re thinking about lists. So we figured that since we’re doing all this thinking about gifts and other good things, we’d share our lists […]
Much like healthy foods for humans, healthy pet foods are booming. As increasing numbers of people view their pets as members of the family, they understandably seek out foods meant to support their health rather than simply buying the cheapest or most convenient food. Popular health features range from the […]
Cast your eye down the pet food aisle at your local grocery store, or wander through the relevent section of a nearby pet store, and two label claims will stand out: “natural” and “super premium.” Pet foods from all brands—and at all price points—will lay claim to those designations, and […]
There are those days in life where you are filled with so much excitement, joy, and energy you can hardly contain yourself – you instantly want to share it with others. You inevitably know that you can’t literally “share” the joy – at least not in the way that you […]
When it comes to food ingredient labels, consumers are savvier than ever, and those shelf-smarts have, over the last few years, begun extending to ingredient lists for our pets’ food, but all is not yet perfectly clear, even for the shrewdest of label readers. As with human nutrition, pet ingredient […]
Officially launching a website isn’t the exhale that it used to be. We certainly high-fived and enjoyed the moment recently after we hit the “Publish” button on a new social site for our client FURminator, but we sat right back in our seats after the high-five and got back to […]
Food is our primary passion at MarketPlace, of course, but it’s definitely not the start and end of our interests. Take pets, for instance. Whether they’re our own or others’, we love pets. MarketPlace is a second home to Silky Landau (our lovely black lab), and we generally play host […]
There are few things I’d rather do than photograph dogs. It’s the perfect mix of so many of the things I enjoy; not only do I get to spend time with dogs, I get to spend time behind the camera, and I get to see the dogs’ owners’ faces when […]
