Putting on our Dairy Shoes

“Bring rubber boots”—that was my only advice for Elliott, our multimedia producer, the day before we visited a dairy farm for a video we’re producing. Elliott didn’t listen. Poor Elliott’s shoes. Rough start. But the cows sure were cute. Right, Elliott? We started with an up-close and personal tour of […]

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The Technology of Trust

Typically, I pay more notice to my VHS collection of MacGyver episodes than to political conventions, but in 2004, even I cared about politics, as a handful of bloggers was issued press credentials for the Democratic and Republican conventions. This small act of validation signaled a large-scale shift in the […]

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A Website for the Dairy Council

If you don’t already know The Nutrition Education People, I hope you’ll get to know them soon. They’re the heart behind the St. Louis District Dairy Council (SLDDC), a nonprofit nutrition education organization whose mission, since 1932, has been to communicate the role and necessity of dairy as part of […]

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Brand Extension

Baldwin Richardson Foods is a manufacturer of ingredients and products for the industrial and foodservice markets.  Additionally…they produce and market (3) distinct consumer brands.  Challenging?  Yes.  In approaching the development of this new website, our two largest tasks were to 1) develop a brand face for Baldwin Richardson as an […]

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