As the taste of Thanksgiving fades with the last leftover turkey sandwich, we begin to anticipate the arrival of upcoming holidays and the dishes that will mark those occasions. While Christmas or Hanukkah may come to mind, there are a number of lesser-known holidays right around the corner. Take November […]
The twitterverse and tech blogs are abuzz: as of today, one million apps have been launched via Apple’s App Store. While gaming apps tend to have the highest number of downloads (shout out to Angry Birds), there are a number of food, photo, news, and music apps worth checking out. […]
One of the best lunches I had in recent months was with Carmen Popescu, Senior Project Coordinator of Pharmaceutical Applications at Roquette America. Our conversation ranged from linguistics to Ceaușescu to tabbouleh to the state of higher education in America to hair care products. Carmen is energetic, witty, and warm, […]
In 2008, flax was all the rage among health-conscious consumers. Declarations of its near-magical powers significantly boosted consumer recognition of this cancer-preventing, menopause-easing superfood. Cooking shows made classic baked goods healthier with the incorporation of flaxseed. Magazines urged consumers to sprinkle it on their cereal and yogurt for an added […]
At a recent industry trade show, several attendees asked me, throughout the course of an afternoon, what a food marketing agency does and why an agency would have a booth at a food show. Though my colleagues will tell you I’ve never offered a simple answer in my life, the […]
As a food marketing agency, we offer expertise and experience in all stages of a product’s lifecycle, from raw material to consumer packaged good. While our collective knowledge spans B2B and B2C food, beverage, and ingredients industries, our individual interests are varied. Some of us are really into craft beers, […]
Probably the best thing about working at MarketPlace is that most of my passions converge in my office. I get to design websites, study analytics, stay current on social media and video marketing technology, to name a few. When I leave the office, I take those passions with me and […]
I didn’t have the type of mother who said things like, “Well, you’re a sight to behold,” but if I did, she would have said that to me just about every day during my middle school years. I regret many of the outfits I wore in the mid- to late-eighties, […]
