From the samples to the demonstrations to the entertainment factor (yes, even the tchotchkes), trade shows make us happy. We especially love trade shows that combine the subject matter and disciplines that hit our collective sweet spot. Perhaps no show does that better than SupplySide West. If you’re reading this, […]
I’ve had the pleasure of working with the food ingredient media for over 20 years, 11 years of which has been on behalf of MarketPlace. The media regularly tells me a version of “we love working with you because you really understand media.” At MarketPlace, our job is to provide […]
For businesses whose clients are other businesses, branding – or rebranding – isn’t often a top priority. There are always other tasks to tackle, other fires to put out. Who has time for branding with sales to make, supply issues to resolve, new products to launch, and marketing initiatives to […]
One of the biggest opportunities to make an impression with current and potential food industry partners is the Institute of Food Technologists Expo. A symposium of 1,191 exhibitors, thousands of attendees, and a million split-second opportunities to get the attention of your audience, companies rely on the IFT Expo to […]
When’s the last time you clicked on a banner ad? Or felt anything but annoyed by one? After years of increasingly aggressive banners – flashing, expanding, even sneaking onscreen – we’ve started to train ourselves, when not actively despising them, to ignore them. But that doesn’t mean they can’t be […]
Why social media for B2B? When the first social media platforms started popping up – Twitter, facebook, Instagram – people didn’t know what to use them for. “Do I really need to share my every waking thought in 140-character increments? Do my friends really need to see an artfully arranged […]
Of all the exciting things that happen at MarketPlace on a regular basis, one of my favorites is when we kick off new partnerships. One of our most recent partners is IDF (International Dehydrated Foods), a global leader in the design and production of poultry, meat, and broth ingredients. We […]
One of the best lunches I had in recent months was with Carmen Popescu, Senior Project Coordinator of Pharmaceutical Applications at Roquette America. Our conversation ranged from linguistics to Ceaușescu to tabbouleh to the state of higher education in America to hair care products. Carmen is energetic, witty, and warm, […]
In 2008, flax was all the rage among health-conscious consumers. Declarations of its near-magical powers significantly boosted consumer recognition of this cancer-preventing, menopause-easing superfood. Cooking shows made classic baked goods healthier with the incorporation of flaxseed. Magazines urged consumers to sprinkle it on their cereal and yogurt for an added […]
As a food marketing agency, we offer expertise and experience in all stages of a product’s lifecycle, from raw material to consumer packaged good. While our collective knowledge spans B2B and B2C food, beverage, and ingredients industries, our individual interests are varied. Some of us are really into craft beers, […]
I klong weekly. You probably do, too. “Klong” means “a sudden rush of crud to the heart” caused by the realization that you’d said, done, or believed something wrong for a long time. For example, I realized one day years back that I’d been saying and writing the phrase “for […]
Typically, I’m neither for nor against shrimp. This morning, though, I felt very deeply about them. On my drive to work, I listened to a podcast. The specific episode of this podcast deals with color—its nature, how we experience it, why it matters, etc. As color is a crucial issue […]
