Transparency. It’s what consumers have come to expect from the brands they buy, especially when it involves their food. From the geographic origin of ingredients to how – and by whom – they are grown and harvested, consumers expect more from their loaf of bread than simply to serve as […]
A Thanksgiving menu with a trend-inspired twist While recalling classic dishes that make Thanksgiving meals memorable, we reimagined a classic turkey day menu with inspiration from some of our favorite food trends. From the donut domination of 2013 trends to the predicted popularity of ginger in 2014, here are a few […]
We live and work in St. Louis, which means that we’re particularly fond of beer and baseball. We love October, and we can regularly be found after-hours gathered in a sports bar enjoying beverages and pub grub and rooting for the Cardinals. Game One of the 2013 World Series is […]
Starbucks has been slinging (can you sling a latte?) its incredibly popular Pumpkin Spice Latte for around a decade. While they didn’t invent the spice combination, they’re at least partially responsible for the increased pumpkin-spicing of our drinks and desserts every fall for the past ten years. Drinks and desserts […]
From the samples to the demonstrations to the entertainment factor (yes, even the tchotchkes), trade shows make us happy. We especially love trade shows that combine the subject matter and disciplines that hit our collective sweet spot. Perhaps no show does that better than SupplySide West. If you’re reading this, […]
I’ve had the pleasure of working with the food ingredient media for over 20 years, 11 years of which has been on behalf of MarketPlace. The media regularly tells me a version of “we love working with you because you really understand media.” At MarketPlace, our job is to provide […]
For businesses whose clients are other businesses, branding – or rebranding – isn’t often a top priority. There are always other tasks to tackle, other fires to put out. Who has time for branding with sales to make, supply issues to resolve, new products to launch, and marketing initiatives to […]
When I first took a bite of sushi when I was four years old, or should I say, after my mother shoved it into my mouth, I knew it was my new favorite. Growing up, when asked about what my favorite food was, I always took secret delight in the […]
As a food marketing agency, we offer expertise and experience in all stages of a product’s lifecycle, from raw material to consumer packaged good. While our collective knowledge spans B2B and B2C food, beverage, and ingredients industries, our individual interests are varied. Some of us are really into craft beers, […]
I didn’t have the type of mother who said things like, “Well, you’re a sight to behold,” but if I did, she would have said that to me just about every day during my middle school years. I regret many of the outfits I wore in the mid- to late-eighties, […]
I klong weekly. You probably do, too. “Klong” means “a sudden rush of crud to the heart” caused by the realization that you’d said, done, or believed something wrong for a long time. For example, I realized one day years back that I’d been saying and writing the phrase “for […]
Typically, I’m neither for nor against shrimp. This morning, though, I felt very deeply about them. On my drive to work, I listened to a podcast. The specific episode of this podcast deals with color—its nature, how we experience it, why it matters, etc. As color is a crucial issue […]
